Everyone bought the AI. Almost nobody built the system behind it.
The tech works - that's not the problem. The problem is what happens when a tool with no system behind it meets a cost-to-operate that just keeps rising.
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The Perception Check – by Ben Lenzo
Think well. Not just fast.
One real idea per week on business, decision-making and being a decent human – and one concrete thing to do with it in the next 48 hours.
Latest
Nearly four trillion dollars in bets is about to land in your super. You didn't vote for it.
SpaceX, OpenAI and Anthropic are all heading for the public markets at once. The money has to come from somewhere - and some of it is yours, whether you chose it or not.
Why a "Different" looks like a cross between a Hydra and an Elephant
And why you've gotta bite down HARD!
$45,000 wasn't the punchline...
Every workaround in your business systems is a bill that costs you. The bookkeeper doesn't get a copy.
Xero didn't offer a credit. They offered a form! What your vendor’s outage tells you.
Many platforms have an outage... The interesting bit is what happens next.
The Most Expensive Sentence in Business
Six words: They sound like wisdom. They cost a fortune. Three businesses, three habits, and what changed when someone finally asked.
Introducing the MAD Rules of Reinvestment. A Hit Is Not a Business.
A hit is a moment in time. A business needs a second act. And a third. And a...
The Ricky Gervais Voicemail That Killed My Animated Series
Being right about what mattered. Being wrong about how to defend it.
Knowing What To Do Is The Easy Part... That's The Problem
If information were enough, we’d all be ripped, rich, and reading more.
I Got All the Ice-Cream in the Store
At 21, EA cancelled my game by fax. At 27, I signed Australia's largest publishing deal – and asked "is this it?"
The tool you trust might be lying to you. And you'd never know.
Do you know what your data really means?
Read first. Then decide.
One real idea per week. No filler. Subscribe to The Perception Check – by Ben Lenzo.
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