Ben Lenzo

Think well. Not just fast.

Founder, board chair, operator who writes. Thirty years and one $18M games studio taught me that the expensive mistakes come from acting before you’ve checked your perception. The Perception Check is one real idea a week, and one thing to do with it.

Board Chair Orana NSW Inc
Founder & CEO The Perception Collective (Zoho Partner)
Builder Family Member Care · The Care Card · NDIS & Aged Care Provider Kit · Challenge The Frame
Disney · Fox · MGM · Microsoft among corporate and government transactions signed

Recent writing

Business’s CGT backlash shows a dangerous blind spot

I took home an award at a business awards night recently, so I'm writing this from inside the tent: the CGT tantrum says more about how business sees the country than it does about the tax.

The Pre-Loaded Bias in a Word

Some words do your thinking for you. 'Red tape' can be a very expensive one in business.

The Fights We Don't Pick: The Targets That Don't Bite Back

Australia has banned a foreign prediction market, age-gated social media, and once "made" Meta switch off the news. It still won't touch the gambling lobby bleeding $31.5 billion a year out of its own households. Now the worst possible company wants to build a product that sits in exactly that blind spot.

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The thinking

Three lenses run through the writing: a discipline, a model, and the practice that connects them.

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What I build

The Perception Collective

Strategy, technology and critical thinking for organisations ready to challenge their own assumptions.

theperceptioncollective.com →

Challenge The Frame

The critical thinking course for operators rebuilding how they make decisions.

challengetheframe.com →

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